Indian telecom service provider Idea Cellular will deploy QREDA, a multi-channel mobile advertising platform from Flytxt.
This apart, the Aditya Birla group company will also connect to Flytxt’s mobile advertising market place, mADmart to facilitate brands and agencies to engage with over 130 million Idea subscribers, delivering relevant ads.
Flytxt’s mobile advertising platform will enable Idea Cellular to leverage its expertise in Data Analytics, enabling brands to do the most relevant contextual advertising on mobile. It will also enhance customer satisfaction and ad campaign effectiveness.
mADmart mobile ad marketplace assists telecoms to leverage their understanding of subscribers, thus enabling brands and advertisers to deliver relevant offers. mADmart, on the other side, would increase ROI for advertisers providing them with better reach and meaningful engagement than any existing media today.
“mADmart will serve as a self-service advertising platform for brands to manage end-to-end multi-channel, cross-channel mobile ad campaigns. It is a totally inclusive business model protecting the interests of consumers, CSPs and brands,” said Abhay Doshi, head – Product and Marketing, Flytxt.