Telecom Lead India: IMImobile, a mobile data technology
infrastructure and solutions provider to telecom operators, has signed its
association with tree worldwide, a market research and data analysis company.
They will offer customer insight and engagement services
in Asian markets to mobile operators and enterprises.
They have already worked with Telefonica UK, a mobile
operator, and -Which?’ India, a consumer rights organization.
IMImobile and tree worldwide will assist clients in Asia
to better understand consumer behaviour and implement targeted, real-time
customer engagement strategies, based on individual situations, actions and
The CRM suite includes services such as data analytics,
campaign planning, customer engagement strategies, campaign fulfillment (easily
integrated into existing CRM systems), multimode campaign delivery (Twitter,
Facebook, SMS, MMS, Voice and E-mail), and evaluation and insight.
As our digital lives continue to evolve and increase in
complexity, data management has become the cornerstone of any CRM strategy. New
analysis and insight models are revolutionising traditional processes by
enabling the interrogation of dynamic, behaviourally oriented data, such as
page visits, consumer behaviour, usage pattern, transaction history and
location, and so on, that are central to big data,” said Madhavan Iyer,
senior vice president Operations, IMImobile.
IMImobile has a strong footprint across Asia, with
unrivalled mobile operator relationships. We are delighted to enter a formal
relationship with the company after our early projects with Telefonica UK and -Which?’ India,”
said Matthew Bayfield, managing partner, tree worldwide.