IMImobile unveils application for any language on any mobile

IMImobile announced the launch of My SMS which breaks the language barrier in India. My SMS application from IMImobile will empower the users to access content in their local language.

India has more than 1.21 billion people. More than one thousand dialects and 29 spoken languages are reasons for less than optimal uptakes of SMS based services.

The barrier is further stretched with the literacy level of 74 percent which is still below the world average of 84 percent. Also most devices today are inherently incapable of rendering Indic language content on their screens.


My SMS is an SMS based application which allows user to request SMS services in their native language and get messages in requested language on demand. My SMS is an application which allows a user to receive SMS in his very own language irrespective of the make of his handset. This application will overcome one of the major limitations of SMS and will increase the overall penetration of P2A SMS. The benefit of this application is, it can be provided as a white-label application for Telecom Operators, Media Companies, Device Manufacturers and Enterprises.   


Through My SMS we plan to break the language barrier which has been a huge roadblock for the penetration of the telecom revolution. We want to empower users especially in the rural areas to enjoy the benefits of this revolution in their own language. IMImobile has always been focused towards creating innovative services to empower rural India and help bridge the digital divide,” said Vishwanath Alluri, founder & CEO, IMImobile.

My SMS application can be provided as a white-label application also for telecom operators, device manufacturers, media companies & enterprises. This is the next step towards our Rural Approach after our highly appreciated Cell Shakti service. We plan to bring in more such innovations to help the operators reach the potential user base with maximum satisfaction,” Alluri added.

To start with this service is available in 8 major languages, English, Hindi, Telegu, Tamil, Malayalam, Gujarati, Marathi and Bangla. The USP of this service is its easy scalability of the application which allows many more languages to be added. This application is very easy to use as it does not require any keyword or short code. Its easy backend integration allows easy addition and deletion of categories making the service more dynamic and also the menu can be customized according to operator’s requirement or based on some festivals or events.

By Team
[email protected]