In-car navigation market to see over 395 million downloads by 2016

Telecom Lead India: The in-car navigation market is
expected to grow with a CAGR of 25.9 percent over the next five years. The
market will see over 395 million downloads by 2016.


The growth is fuelled by PND manufacturers that are
making the right moves. The in-car navigation market is likely to diverge into
smartphone-based applications and dedicated in-car solutions.

The commoditizing smartphone application market will
experiment much of this growth.

There will continue to be a place for high-quality
navigation services and features, particularly as car OEMS begin to support
connected services, enabling applications to leverage information about the car
and the driver.

Factory-installed navigation solutions are likely to
overtake PND shipments by 2015, reaching 25 million units.

Garmin and TomTom have announced a series of design wins
for line-fitted and semi-integrated navigation solutions. These are
particularly suited to the mass market, mid-tier ranges, where the low cost
offered by these solutions will be a big differentiator.

TomTom signs deals with General Motors to launch GPS devices at
Chevrolet dealerships

Recently, TomTom, a provider of location and
navigation products and services, has entered into an agreement
with General Motors, to offer TomTom navigation to Chevrolet vehicle

ABI Research said With the connected car and in-car
telematics markets forecast to become a significant revenue generator over the
next five years, it is vital for companies to use navigation as a platform on
which to offer additional services.

Although the total connected car market is multi-faceted,
covering mandates, infotainment, cost saving applications, etc., PND companies
should look to support a variety of these services in a low cost way, much like
they did with navigation, according to ABI Research.

Intelligent Vehicles to augment revenues of over $14 billion by

Recently, Juniper Research said intelligent vehicles,
through embedded connectivity, will be directly responsible for creating
revenues of $14.4 billion by 2016.


The research predicts that the revenue growth will be
complemented by the expansion of geographical markets and service models by
existing telematics in the next five years.


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