Jiepang, a location-based social mobile app, announced it
has signed an agreement with Starbucks to offer a holiday promotion to reward
smartphone users for using the Jiepang app to check-in” at over 200 Starbucks
stores in Eastern China.
Jiepang users love checking into Starbucks, and they
love checking in during the holidays as they would like to share with friends
the delightful moments of life,” said David Liu, founder and CEO of Jiepang.
We are passionate about using the newest mobile
technologies, such as NFC, to make an amazing experience of sharing real life,”
Liu added.
A virtual Starbucks badge will be issued to Jiepang users
who check-in” at a Starbucks store in Shanghai, Jiangsu and Zhejiang
provinces. As the number of badge issued hits 20,000, the Christmas rewards
will be unlocked, and those who have collected the badge will be able to enjoy
a free upgrade – a bigger size of drink at Starbucks between Dec 17 and Dec 25.
Jiepang users with NFC enabled smartphones will also be
able to experience checking in by waving their phone over a NFC postcard that
will be placed on the community boards inside the Starbucks stores.
We’ve seen that customers are increasingly embracing the
use of social media to share their Starbucks moments, especially during holiday
seasons. The partnership with Jiepang enables us to acknowledge and reward this
important part of Starbucks fourth place experiences,” said Lu Huang, marketing
director and president, Starbucks Coffee Shanghai.
By Telecomlead.com Team
