Reliance Jio announced a 5-year deal with Star India to offer televised India-cricket matches to users of JioTV and Hotstar in India.
The mobile VAS deal signed between Reliance Industries (RIL) and Star India, a leading broadcasting company, will cover T20, One Day Internationals (ODI), International Test Cricket and premier domestic competitions of the BCCI.
The strategy of Reliance Jio is to enhance revenue from mobile content driven data business from its 200 million plus 4G subscribers.
“Every Indian must have access to the best sporting events as well as quality and affordable bandwidth to consume the content. Jio promises to and will continue to bring a superlative customer experience in the areas of sports, AR, VR, Immersive viewing and more in the coming days,” said Akash Ambani, director of Reliance Jio.
Akash Ambani’s comments assume significance because Reliance Jio is aiming to become a 5G operator in India and offer premium mobile content on AR and VR platform driven by 5G network.