Mahindra Comviva targets 250% growth in MENA region

Mahindra Comviva MENA region head Kaustubh Kashyap
Mahindra Comviva today announced the appointment of Kaustubh Kashyap as the new market unit head for the MENA region.

The big data and analytics company is targeting a 250 per cent growth in revenues over the next 3 years, with a focus on research, development and deployment of big data analytics for supporting the digital transformation of the region.

The Indian company has introduced its offerings in big data analytics to assist telecom operators to increase revenues, achieve higher retention and improve customer experience, by promoting spend on network, by extending subscribers’ age on the network and by providing unified and consistent experiences across the touch-points of the subscribers.

At present, Mahindra Comviva is serving over 20 telecom operators across 15+ countries with over 25 deployments in the region.

Kaustubh Kashyap, vice president and head of MENA Region said, “With over 10 years of presence in the MENA region, Mahindra Comviva has gained extensive market expertise and know-how, which it can now exploit to provide differentiated portfolio of offerings across the region.”

Mahindra Comviva’s Revenue Plus automates the decision making process through machine-learning algorithms, reducing the time to launch the engagement offers by 90 percent from the traditional models, and achieve the offer success rates above 15 percent.

By using Dynamic Pricing solution, telecom operators have grown their revenues by up to 2.4 percent on their on-net calls and overall revenue growth of up to 7 percent inclusive of new subscriber acquisition.

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