Telecom Lead Asia: Chip major MediaTek and digital
multimedia solutions and mobile gaming giant Gameloft announced their
partnership.
Gameloft will support gaming applications on MediaTek’s
feature and smartphone platform solutions.
Gameloft has begun to allocate dedicated R&D team and
resource for the development of games that will run on MediaTek’s mobile phone
platforms.
MediaTek said its newest single chip solution, the
MT6255, which will come pre-loaded with Asphalt 6: Adrenaline, Gameloft’s
racing game, as well as trial versions of three other games, Block Breaker 3,
Assassin’s Creed Revelations, and Brain Challenge 3 : Think Again!.
Gameloft has already begun to funnel resources and game
development teams in France, Vietnam, and China to create games that will run
on MediaTek powered mobile platforms.
IT research firm SuperData said mobile gaming will be a
$7.5 billion market by 2015. Asia is currently the largest market for mobile
gaming, with revenues forecasted to total $3.2 billion by 2015E, accounting for
40 percent of the market.
Since anywhere between 3.5 percent and 10 percent of
mobile free-to-play game audiences will convert to paying users, this market
segment offers a large potential for growth.
With MediaTek’s platform customization and Gameloft’s
game development capabilities, together we will be able to bring more value to
mobile phones, thereby increasing the competitive edge of our customers among
mobile phone industry,” said Ching-Jiang Hsieh, president of MediaTek.
Gameloft has been present on the Chinese market for over
10 years with strong business and creation teams.
We are thrilled to increase our presence to propose our
games to the billion phone users in China. In sync with Mediatek’s philosophy,
Gameloft’s mission is to provide a good experience to the mass market at a very
reasonable price,” said Gonzague de Vallois, senior vice president of Gameloft.
As one of MediaTek’s strategic partners, the concept of
entertainment has always been one of the mainstays of the TECNO brand name. As
these two giants combine their strengths, it will allow us to develop even more
competitive products which will bring our customers an even better gaming
experience,” said George Zhu, CEO of TECNO, a handset brand in Africa.
