Merah Cipta Media joins hands with Amobee to lead mobile advertising in Indonesia


Amobee, a mobile advertising solutions provider,
announced its partnership with MCM group, a digital media and advertising group
in Indonesia.


The MCM group has selected Amobee PULSE for Advertisers
and Amobee PULSE for Publishers as their platforms to maximize mobile
advertising revenue for large advertisers and publishers.


Mobile users in Indonesia are receptive to new mobile
services and relevant, socially connected mobile advertising.


MCM has been a digital media powerhouse in Indonesia
through their subsidiaries: MediaX Asia, a digital publisher and online media
manager, SemutApi Colony and KLIX Digital, two of Indonesia’s digital
advertising agencies, and finally with Merah Putih Incubator, an Indonesian
technology and digital media incubator.


With the integration of Amobee PULSE for Advertisers and
Amobee PULSE for Publishers, MCM can optimize mobile advertising for brands and
publishers by delivering relevant mobile ads. MCM is the only digital agency
fully equipped to achieve value for the entire Indonesian mobile advertising
ecosystem.


“When it comes to mobile advertising, Amobee was the
only company that has a proven track record of providing a comprehensive mobile
advertising platform for big publishers and advertisers,” said Danny
Wirianto, MCM CEO.


“MCM and Amobee will revolutionize the Indonesian
mobile advertising market. We are providing MCM with the only mobile
advertising platform that can deliver results for the big guys,” said said
Trevor Healy, Amobee
CEO.


“No one understands how to reach Indonesian mobile
users better than MCM. With Amobee PULSE for Advertisers and Amobee PULSE for
Publishers, MCM will be able to bring value to the entire mobile advertising
ecosystem, and deliver highly relevant and immersive mobile ads to Indonesian
mobile phone users,” said Grant Watts, Amobee’s Regional Vice President,
Asia Pacific.


By Telecomlead.com Team
[email protected]

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