Message and social media archiving app revenue to grow from $1.15 billion in 2011 to $2.04 billion in 2015

Worldwide revenues for message and social media archiving applications will
increase from $1.15 billion in 2011 to $2.04 billion in 2015.

The use of intelligent mobile devices in combination with the adoption of
non-traditional electronic communication medium among consumers and businesses
are compelling regulators and businesses alike to revisit existing data
governance, risk management, and legal requirements.

These developments are underpinning demand for solutions that could archive
these messages and content through a common back-end architecture.

“The aggressive growth in the use of mobile intelligent devices combined
with the increased use of social media, present a serious opportunity that
can’t be ignored,” said Vivian Tero, program director, Governance, Risk
& Compliance (GRC) Infrastructure, IDC.

Close to 62 percent of U.S. companies are employing message archiving.

Compliance and ediscovery use cases influence enterprises’ preference on
information governance architectures.

Big data technologies offer opportunities for vendors to enhance the
processing, search, and data-mining performance of their archiving solutions.

Vendors are responding by extending current message archiving capabilities to
support social media, while still leveraging the message archiving

As cloud infrastructure capabilities mature, Saas-based unified message and
social media management vendors are increasingly competing with on-premise
solutions in terms of delivering robust enterprise-class management and
business process workflows.

At the same time, on-premise vendors are investing to extend their ability to
deliver their archiving applications through various cloud delivery models.
Hosted or cloud-based message and social media archiving solutions will
continue to close the gap over the forecast period.

By Team

[email protected]