They also have the flexibility to add interactive
elements and tailor these ads based on geography, time of day or message
sequencing. Mixpo’s new technology automatically determines the consumer’s
device and deploys the appropriate ad, whether a FLASH or HTML5 version.
For tablet in-app campaigns, Mixpo offers full-screen,
immersive, dynamic video ads. Mixpo will also segment ad performance by
platform, providing advertisers with new insights on ad consumption and
engagement. Mixpo’s solution helps publishers not only offer better brand
advertising solutions, but also improve their display monetization.
“Previously, ad creation tools for HTML5 have been
rudimentary or prohibitively expensive and time-consuming, limiting brand
advertisers’ ability to deploy cross-platform campaigns and wasting valuable ad
dollars,” said Anupam Gupta, president & CEO of Mixpo.
“By leveraging dynamic video ads supported by our
latest technology, advertisers and publishers can create compelling experiences
for consumers that extend from the Web to tablets, increasing impact and
driving higher return on investment,” Gupta added.
The tablet market continues to expand, and Gartner
forecasts that approximately 300 million tablets will be sold by 2015. With
Mixpo’s new offering, advertisers can reach this growing number of consumers
effectively with unified video display campaigns.
“With Mixpo now offering us a cross-platform
solution, we are able to expand the reach for our advertisers that use these
dynamic video campaigns and create richer ad experiences within our mobile and
tablet offerings,” said David Karabag, director of Product Management for
Belo Interactive Group.
By TelecomLead.com Team
[email protected]