MNOs have turned to value-added services in order to
counter their falling voice ARPUs (Average Revenue per User) by increasing data
ARPUs.
And with mobile applications and services currently
taking the mobile industry by storm and creating new opportunities, strategists
are witnessing a seismic shift towards a stronger mobile applications focus in
this quest to increase revenue. Certainly MNOs can ill afford to ignore these
apps and services.
After all, this innovative and this new league of apps
and services has attracted millions of users worldwide and has helped MNOs to
gain subscribers’ loyalty, and to also drive the next wave of subscriber
acquisition.
But MNOs need to be mindful of the long term
ramifications – including that emerging disruptive applications and services
ultimately threaten their key revenue generators: voice and SMS. Many of these
new apps and services are placing considerable demands on network capacity,
much of which is not consistent with generating increasing service revenues
from subscribers.
By Telecomlead.com Team
