Fortumo has entered Indonesia, offering mobile payment solutions to 205 million phone users of Telkomsel, XL Axiata, Indosat and Axis networks.
Earlier, Fortumo, which is working with app developers and platform owners such as Rovio (Angry Birds), Microsoft, Electronic Arts, Barnes & Noble, Gameloft and Box TV, started operations in China and India.
Its entry into Indonesia means that over 200 million additional mobile users will be able to purchase content from many top app and online developers through mobile operator billing.
In Indonesia, mobile operator billing is popular than credit card billing for online payments. Indonesian digital goods market is estimated to reach $244 million in 2013, while less than 10 percent of payments are made with credit cards. Indonesia has an estimated 57 million smartphone owners, a number which has doubled since last year.
South-East Asian countries as a whole have some of the highest spending on mobile entertainment. According to Fortumo in-app payments data, the monthly average revenue per paying user (ARPPU) is $19.6 in Taiwan, $14.5 in Thailand and $13.2 in Malaysia. In contrast, ARPPU in Western markets is significantly lower – $6.9 in the United States, $11.2 for the United Kingdom and $10.6 for Germany.
In Asia Pacific, Fortumo is available for 2.3 billion phone owners in 10 countries – Australia, China, Hong Kong, India, Indonesia, Malaysia, South Korea, Taiwan, Thailand & Vietnam.
