Mobile payments from Bango increase eBook sales

Bango, a mobile analytics and payment company, announced
that it provides Mobcast, a digital book software platform, with operator
billing for its mobile digital bookshop

With this, book-loving customers worldwide have the
option to quickly and easily pay for eBooks and place the charge on their phone
bill. The Bango charge-to-bill technology even works when the device connects
over Wi-Fi.

Mobcast developed after spotting the
potential offered by the increasing numbers and capabilities of mobile phones.
With thousands of bestseller titles available on the digital bookshop,
customers are able to purchase eBooks and audio books from the extensive
catalogue and download them across their phone, PC, tablet or eReader from as
little as 50p / 50¢.

Bango enables customers to place a charge on
their phone bill for purchases made directly from the mobile version of the
digital bookshop. This click-to-pay consumer experience is seamless and secure,
maximizing conversion rates for purchases from connected phones and tablets
across multiple platforms and networks including Wi-Fi.

By using Bango to deliver a consistent operator payment
experience to all our customers we have seen a marked increase in sales.
Conversion rates using operator billing are much higher than using other
methods, and easier for our consumers,” said Stephen Crawford, operations
director, Mobcast.

Operator billing provides customers with the quickest
and easiest way to pay for content and services from their mobile device. We
see an average of 70 percent payment conversion through operator billing
compared to 40 percent for credit card,” said Anil Malhotra, SVP Marketing at

Bango provides Mobcast with detailed payment reports to
track their revenues and see conversion rates for all purchases. In addition,
Bango delivers insightful information about their customers, including country,
network, device and status of billing transactions, enabling Mobcast to provide
an optimized service to their customers.


By Team

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