Motorola Solutions invests in mobile marketing service company Retailigence

By Telecom Lead Team: Motorola
Solutions, through its strategic investment arm Motorola Solutions Venture
Capital, has invested in Retailigence, a mobile marketing service for retailers
focused on local product and brand availability.

The funding
will be used to advance the development of the service, accelerate integration
into major retail systems, and dramatically expand retailer coverage.

Motorola Solutions
is an established leader in retail, and we are very excited to be working with
them to accelerate the adoption of our service throughout the retail industry,”
said Jeremy Geiger, founder and CEO of Retailigence. 

information is demanded by mobile consumers using smart devices to find
products locally for purchase. With the proliferation of location-aware
applications, consumers now are equipped with sophisticated shopping tools that
can be even more powerful when connected to existing and emerging retail

The rising
availability of shopping-assisted options across all shopping channels means
that retail stores must be visible when shoppers are ready to buy. We believe
that Retailigence is implementing critical technology that can help
brick-and-mortar retailers remain fiercely competitive,” said Reese Schroeder,
managing director of Motorola Solutions Venture Capital.

The service
has more than 10 million active products that can be found at nearly 100,000
retail locations across the United States and Canada. The company also is
seeing great success in the Japanese market where it recently launched with
major Japanese IT and telecom partners.

This is a
significant investment for Motorola. According to a Motorola Solutions study,
while shopper activity and spend remains higher in-store than online, retailers
need to continue to address the needs of the omni-channel shopper. Online
purchases increased more than 18 percent compared to 2010, and 63 percent of
surveyed shoppers with smartphones downloaded a shopping application.

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