India announced the launch of an innovative mobile game, based on interactive mobile
technology for their client Lufthansa German Airlines.
The game uses the player’s phone and a giant LED
screen to give a real life experience of taxiing the the the Lufthansa A380 aircraft
into its hangar.
Players have to dial in from their mobile phones to
turn their keypad into a control panel that manoeuvres the plane. The
technology behind this has been developed by the digital team at MRM Worldwide,
To play the game user will have to register at the Park
& Fly Zones set up at major malls across Delhi, Mumbai and Bengaluru. User
then calls in from your mobile phone to turn it into a control panel. Players
have 2 minutes to collect strategically placed markers and park the A370 into
its hangar. At stake are two Business Class tickets to the US on a Lufthansa
The game has also been creatively conceptualised by
MRM Worldwide India. It uses high end graphics which are combinations of actual
footage, animations, and turning sequences to give players the thrill of
manoeuvring the A380 in an almost real life environment.
Park & Fly allows players to experience the thrill of manoeuvring the largest commercial
aircraft in the world and is guaranteed to generate tremendous excitement with
its blend of fun with technology, the
two most important factors influencing today’s Indian youth,” said Mandeep Sharma, VP & GM, MRM Worldwide India.
With this innovation MRM Worldwide India continues to
not only assert its dominance and innovative streak in the Digital and CRM
space , but possibly raises the benchmark for all with respect to brand and
Lufthansa is known for introducing many firsts in the
aviation industry. This never before marketing campaign in India is true to our
values of leadership and innovation. It also adds an element of customer
delight just like the A380 aircraft,” said Axel Hilgers, director South Asia,
September 17, the Lufthansa A380 Park & Fly game travels to Delhi, Mumbai
and Bengaluru, and is all set to thrill people across India and expose them to
an experience unlike any before.