mShopper launches new mobile commerce stores


mShopper released a complete upgrade to its
mobile commerce stores (mStores) that includes 35 new conversion-focused
features, a new customizable mobile commerce design, and a suite of marketing
tools designed to drive traffic and sales.



mShopper’s goal, according to company
officials, is to make it as painless as possible in terms of time and money for
retailers to drive sales from their rapidly increasing audience of mobile phone



mShopper has been with us every step of the way to make sure we had
the best mStore possible. And it was ready faster and for much less money than
other m-commerce providers we considered,” said Chris Herzog, VP eCommerce
Development at online electronics and computer retailer



“We challenge our competitors’ belief
that a beautiful, effective mobile shopping site requires 3-6 months and
hundreds of thousands of dollars. We’ve invested three years in a mobile
technology that builds a customized mStore in just one day so merchants can be
selling to mobile shoppers much faster. Retailers benefit from mShopper’s
unique pricing model that charges them based on performance instead of a more
expensive upfront fee,” said mShopper’s CEO, David Gould.



mShopper’s Mobile Commerce Platform (MCP)
offers merchants more than just functional mobile technology. It includes
built-in marketing tools to merchandise featured products and deals, promote
the mStore to current and new shoppers, and send out text messages.



GetFirstDibs is mShopper’s patent-pending
text-messaging platform allowing retailers to communicate to opted-in mobile
subscribers and drive sales through direct response and repetitive branding.



“We needed a feature to tell mobile
shoppers about our daily deals. Our mStore came with a very user-friendly Daily
Deal scheduler with consumer-facing countdown timers. We now have some of the
finest conversion rates with mShopper’s platform,” said David Goldfarb,
president of



The MCP was designed to let merchants easily
make changes to reflect their unique brand, product line, and marketing
efforts. It lets merchants customize page layouts and themes, select checkout
options (e.g., Amazon, PayPal, Google), and even determine the product details,
images and reviews appearing to shoppers.



By Team