Dave
McMahon, senior editor, Powersports Business, recently said PowerSports market
segment reversed a 5 year downward trend in 2011 and reported positive growth
led by dual sport motorcycles (14 percent) and scooters (12 percent).
Further,
Harley-Davidson released the 2011 U.S. retail sales data and reported that
sales of new Harley-Davidson motorcycles increased 5.8 percent to 151,683
units. BMW Motorrad delivered 104,286 motorcycles worldwide in 2011, the most
motorcycles ever delivered in the division’s nearly 90-year history.
In
line with these developments, NavStar Technologies is also preparing
for the launch of monitoring and tracking hardware and services specifically
targeted at this market segment. While the major focus of the NavStar device
and service is the recovery of stolen motorcycles and scooters, it can also be
used to track and monitor daily activity as well as display location and
movement on maps at NavStar’s website, which may be accessed utilizing a user’s
unique ID and password.
Pritt
continued, “J D Power & Associates also reported this month that in
2011, 75 percent of all new motorcycles purchased were associated with a
trade-in which bodes well for NavStar as we will distribute and sell our
products and services through dealerships that are reselling these trade-ins,
giving us another opportunity for a product/service sale.”
There
are already 6.1M PowerSport owners in the US and the early reports for 2011
indicate that this number will increase, reversing a 5 year negative trend.
Recently
NavStar Technologies
announced it has developed a hardware platform to provide a cost effective
solution to address the Department of Transportation (DOT) mandate to
electronically record a driver’s “hours of service” via and
Electronic On Board Recorders (EOBR).
