Nexage, a mobile advertising real-time bidding (RTB)
exchange provider, announced that it is now managing a rate of over 8 billion
impressions per month on its Nexage
This represents a 50 percent growth rate over a
three-month period from May through July 2011. The rapid growth rate in mobile
ad impressions signals a key step forward in creating a liquid market that
benefits buyers and sellers alike.
This milestone is driven from both existing and new
customers, with publishers and developers allocating more of their impressions
to Nexage, in order to accelerate revenue performance.
A key part of the volume growth is also driven from
technical performance. The Nexage Revenue Platform provides
a seamless and integrated RTB and mediation capability to give both publishers
and developers simplicity and flexibility.
The platform includes a set of powerful capabilities,
such as a lightweight, consolidated SDK, rich media and video ads to drive
eCPM, dynamic optimization to intelligently maximize revenue, and an intuitive
analytic and reporting capability to enable publishers and developers to
control and guide their mobile advertising business.
“We are extremely proud of the accelerated growth we
have achieved, with both buyers and sellers increasingly selecting Nexage as
their mobile advertising partner especially as mobile advertising become a
strategic imperative to their businesses,” said Ernie Cormier, CEO and
president of Nexage.
The growth affirms the confidence that the market has in
RTB-based platforms to drive revenue performance and advertising ROI.
With its RTB-led platform, Nexage is building a liquid,
and vibrant mobile advertising market that benefits both buyers and sellers by
maximizing revenues and advertising ROI.
By Telecomlead.com Team