Nokia and Vodafone Partner to Offer Nokia Life Tools

Nokia and Vodafone have joined hands to launch Nokia Life Tools services  targeted at providing Indian consumers with access to relevant content on agriculture, education, healthcare and entertainment.


As part of the association, relevant content in the areas of agriculture, education, healthcare and entertainment will be offered starting at Rs 30 per month to the growing rural and semi-urban mobile consumers. Vodafone customers will be able to seamlessly activate Nokia Life Tools across areas with network availability.


Speaking on the announcement, V Ramnath, Director – Operator Channel, Nokia India  said, Filling in the information gaps with Nokia Life Tools, we strive to contribute towards empowering people in the emerging markets with the right tools to help them make informed decisions in their daily lives. For this service to scale and benefit larger section of users, it is important to have a strong partner like Vodafone who share Nokia’s vision of empowering people with the right tools”.


Commenting on the launch, Kumar Ramanathan, CMO, Vodafone Essar said, We are proud to be associated with Nokia to offer Nokia Life Tools services focused on India’s rural and semi-urban market”.


Nokia Life Tools, based on a strong ecosystem connect of Government agencies, industry players and NGOs, is a range of innovative and personalized services covering agriculture, education, healthcare and entertainment targeted at both urban and rural consumers. These services are designed to address information gaps, thus enabling consumers to be better informed and positively impacting their life improvement and livelihood needs.


The Nokia Life Tools service has been customised for Vodafone to deliver to Vodafone’s entertainment services along with Life Tools suite of services. This service is available on a range of entry-level Nokia handsets including the popular entry level devices and is available in 11 Indian languages including Hindi, Gujarati, Tamil, Telugu, Bengali, Oriya, Assamese, Marathi, Malayalam, Kannada and Punjabi in addition to English.

By Team
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