Nokia firm HERE plans to acquire predictive analytics vendor Medio Systems

HERE, a Nokia company, is set to acquire Medio Systems, a real-time predictive analytics vendor.

Utilization of Medio predictive analytics enables HERE to create contextual maps and location services that change according to the situation to provide personalized and predictive experiences for people and businesses.

HERE will share Medio technology with the other two businesses of the Nokia Group, Networks and Technologies, to capitalize on the acquisition.

Nokia did not share financial details of the acquisition of the Seattle-based company. The acquisition of predictive analytics vendor is part of Nokia CEO Rajeev Suri’s vision to invest in technology companies to grow further.

HERE could support in delivering individual restaurant recommendations to someone ready for lunch, giving drivers routes that match their driving style based on real-time conditions or helping businesses personalize their customer offerings.

Michael Halbherr, CEO of HERE, said: “We plan to extend Medio’s talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for whatever people face throughout their day.”

To understand what a person might want and need in a given moment Medio, which has 60 employees, mines real-time activity data now available from the proliferation of sensors and connected devices into actionable intelligence.

Its cloud-based predictive analytics engine leads a shift in how big data is gathered and processed so that it becomes a valuable source of intelligence to help companies make better, automated business actions.

Crawford Del Prete, EVP Worldwide research, IDC, said: “This next era of computing will be highly dependent on the personalization of services and products.  The combination of HERE’s at scale mapping platform and Medio’s predictive analytics is very powerful, and an important part of how technology will transform everyday experiences in the future.”