One97 Communications buys marketing platform MobiVite

Telecom Lead India: One97 Communications has acquired the Delhi-based marketing platform MobiVite.

The acquisition will enable One97 Communications to offer complete mobile marketing services to brands and agencies.

One97’s Mobivite platform will allow brands to tap large mobile Internet audience. India will be adding more than 100 million mobile internet users in the next two years.

“We want to be the dominating force of the mobile Internet ecosystem.  Bringing Mobivite to One97 allows us to accelerate our journey towards the purpose.  Brands and agencies will absolutely love this platform,” said Vijay Shekhar Sharma, founder and CEO of One97.

One97 is on an acquisition spree. Recently, One97 Mobility Fund invested in MobiSwipe Technologies, a Mumbai-based mobile PoS company.

Mobiswipe’s offering seeks to address the limited availability of PoS terminals. One97 Communications, the company behind the One97 Mobility Fund, has already launched its payment initiative under the Paytm payments brand.

“We can now offer our innovative mobile internet marketing services to larger customer base. The next generation of mobile sites will be extremely sophisticated, focusing on opt-in marketing and driving sales among mobile users via its integrated business tools,” said Sanjay Goel, founder & CEO of MobiVite.

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