OnMobile Global has bagged a 3-year deal from Banglalink, a telecom service provider in Bangladesh to provide ring-back tones and reverse ring-back tones to its 32 million customers.

The association with OnMobile is expected to boost revenue generation of Banglalink. The above chart indicates quarterly revenue of Banglalink till Q3 2015.

OnMobile, as part of the mobile VAS deal, will power Amar Tune (ring-back tone) and Priyo Tune (reverse ring-back tone) by managing the platform, content as well as business operations for the next 3 years.

OnMobile claims that it is the global leader in ring-back tones. OnMobile is making investment in technology innovations that provide better consumer experience through intelligent digital storefronts, analytic-driven customer lifecycle management, a global network operations center and a content management system.

“Banglalink has always been in the forefront in terms of bringing the best when it comes to serving the needs of our customers. We believe OnMobile as our partner will provide the best experience of ring-back tone as well as reverse ring-back tone service to Banglalink customers,” said Ziaul Hoque Sikder, head of Content at Banglalink.

Sanjay Bhambri, president & COO – India, Asia, Middle East & Africa, OnMobile, was instrumental in bagging the mobile VAS deal from Banglalink, a company owned by VEON.