OnMobile Global is set to acquire Appland, a popular games and kids App Clubs subscription service.

This acquisition of Gothenburg, Sweden-based Appland reflects OnMobile’s strategy to become a leader in the mobile games market.

OnMobile named Jonatan Redvik, CEO and founder of Appland, as the vice president and Appland’s CTO Henrik Lewander as the CTO of its newly-formed Games Subscription Business Unit (GSBU).

Appland today provides games and kids apps as a white-labeled subscription service to more than 80 carriers in over 40 countries. It offers white-label App stores with curated international and local content.

Appland was founded in 2011 and provides its cloud-based app-distribution, subscription and monetization services to several well-known telecom operators and global corporates across the world, such as Reliance Jio, Ericsson and Ooredoo.

“Our roadmap is to roll out over 100 games clubs by the end of this financial year, increase subscriptions and boost revenues through marketing effort with our operators and distribution partners,” said François-Charles Sirois, Chairman & CEO of OnMobile

OnMobile, which has its headquarters in Bangalore, India, delivers over 575 million music plays daily to mobile customers worldwide.