Powered by One97, Airtel Talk2Me Awarded Best Innovative VAS Product

One97 Communications, a provider of telecom value added services to telecom service providers, consumers and enterprises in India and Bharti Airtel announced that Airtel’s Talk2Me has been awarded Best Innovative VAS Product in the ET Telecom Awards 2011.

Airtel’s Talk2Me is an innovative service that allows customers to use their mobile phones to talk with and listen to their favorite stars on a real-time basis.

One97 has always aimed to develop innovative products and this award reinforces our belief in this”, said Vijay Shekhar, managing director, One97 Communications. In the last year, several prominent celebrities including Akshay Kumar, Katrina Kaif, Priyanka Chopra and Deepika Padukone have interacted with Airtel customers through Airtel Talk2Me service.

This is Talk2Me’s second major win in four months, having earlier won Best Digital Innovation of the Year by IAMAI Digital Awards in December 2010.

ET Telecom Awards is presented by Global Group. The ET Telecom Awards seeks to recognize performance and felicitate the innovators and movers and shakers of the telecom industry.

By TelecomLead.com Team

editor@telecomlead.com