Culture Label said 90 percent of mobile searches result
in an action, such as a purchase or in-store visit, representing the potential
for mobile local advertising.
“Millennial Media’s recent initial public offering
reflects the strength and vast opportunities within the mobile marketplace for
advertisers to reach their consumers and generate positive return on
investment,” said Andrew Osis, CEO, Poynt Corp.
“More than ever, consumers are adopting and using
smartphones to obtain relevant information about their favorite brands and
their local surroundings. The key for brand marketers and advertisers is to
provide relevant, valuable messages and offers to their consumers via the
mobile device that take into consideration the consumer’s location and
preferences,” Osis added.
Consumers expect to be able to locate local businesses,
retailers, movie listings and restaurants on their mobile device at different
times and locations. Brand marketers and advertisers that strategically use
mobile local advertising to reach local consumers with relevant, personalized
offers, deals or ads will see the greatest results.
Poynt is available as a free download for users in the
United States, Canada, France, Spain, the United Kingdom, Germany, Italy,
Australia and India on Android, iPhone, Windows Phone, and BlackBerry
smartphones; the BlackBerry Playbook tablet; and Nokia devices from the
respective App Stores.
