The Vuforia platform adds value for consumer-facing
companies by driving engagement across multiple customer touch points,
including printed advertising, products and packaging, and in retail
environments.
The Vuforia platform is enabling real-world interactivity
for a number of brands, including: Anheuser-Busch, Audi, Johnson & Johnson,
Lowe’s Canada, Maybelline, Nike, Sony Pictures Entertainment, Taco Bell
and Virgin Media.
Johnson & Johnson’s Band-Aid Magic Vision app brings
BAND-AID adhesive bandages to life with Disney’s Muppets. The app is designed
to provide an entertaining distraction from pain and create a branded
experience that is differentiated from competitors.
“We have always seen BAND-AID as magical. By using the
Vuforia platform, the magic has been taken to a whole new level,” said Sean
Adee, product manager, Johnson & Johnson.
Lowe’s Canada created an app that helps consumers
visualize appliances in their home using a printed Lowe’s flier.
“Using augmented reality to create a 3D experience in
our retail flyer was a first for us and for Canada. Doing something as a
first is always a little daunting. However, the Vuforia platform worked
flawlessly and we saw a positive impact on our brand from providing a really
engaging consumer experience. The Lowe’s Canada augmented
reality app was listed as one of the top 10 free business apps in the Canada
Apple Store during the promotion,” said Sonny Kekelj, director of digital
marketing, Lowe’s Canada.
WowWee, a toy manufacturer and developer of the
revolutionary Robosapien robot, has incorporated the Vuforia platform into an
app for their new Foam Fighters toy.
“Vuforia allows us to build the bridge between
real-world toys and the digital gaming experience. With Foam Fighters, kids
unlock specific missions with their toy plane, and then fly it in a completely
new digital dogfighting experience,” said Mike Gonzales, creative
director, WowWee.
