Rovio plans new games, merchandise for Chinese market

Rovio Entertainment, creator of Angry Birds, the video
game that has become a worldwide phenomenon announced the opening of corporate
and marketing operations in China.

Angry Birds downloads have reached more than 300 million
globally. China is currently the second largest market for Angry Birds and
represents immense potential for continued growth.

Rovio Entertainment is forecasting 100 million Angry
Birds downloads in China by the end of 2011.

Rovio will develop games and other products designed to
appeal to Chinese fans, with the first game, the Moon Festival” episode for
Angry Birds Seasons arriving in September, in time for the Mid-Autumn Festival.
Beyond China, Moon Festival” will share this culturally important festival
season with hundreds of millions of Angry Birds fans worldwide, celebrating
Chinese culture in every corner of the world.

Angry Birds themed moon cakes will also be available in
China, allowing local fans to connect their virtual and physical worlds to the
delight of their family and friends.

As we have done in all of our markets around the world,
we will create products specifically for this market. Angry Birds will
recognize the uniqueness of China and our Chinese fans,” said Peter
Vesterbacka, global chief marketing officer, Rovio.

In addition to expanding its operations staff in China,
Rovio is adding strategic partners to its Angry Birds China team. PPW has been
appointed as the licensing representative of the Angry Birds franchise.

Angry Birds branded products will also be available in
China, including the first, a line of Angry Birds shoes at Letao, China’s
largest online shoe company.

The first production run of the Letao manufactured, Rovio
designed shoes sold out in less than a week. Rovio’s target is to sell millions
of pairs of shoes in China and worldwide.

Madhouse will partner with Angry Birds to expand virtual
and real world connections and reach via prime time mobile advertising
concepts. Additional mobile ad industry partners are expected to be announced

We are delighted to be fully operational in China. China
has great potential for growth, but just as exciting is the opportunity to
build a creative franchise, a marriage of virtual and real life, that is
special for China and exciting for our Chinese fans,” Vesterbacka added.

By Team
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