Telecom Lead India: Saitech Dynamics, a provider of business solutions, is using the mBlox Engage platform with mobile applications currently in development for clients, including Indian cricket star Sachin Tendulkar and the Sai Baba Temple.
On Monday, mBlox announced the addition of Smart Groups to mBlox Engage, a cloud-based mobile engagement platform to enable companies to create, automate and measure meaningful marketing campaigns for their mobile application users.
Smart Groups enables enterprises to automate the delivery of highly targeted, contextually relevant messages and push notifications to consumers by auto-populating their membership in campaigns based on their real-time behavior, location and local time.
“Engage presents a way to really maximize the value of mobile apps for our clients, by enabling the ability to push relevant content to their users at appropriate times. Smart Groups will reduce the time and effort our clients spend on managing their campaigns and will improve the relevance of the content going to their users,” said Kamal Singh, director, Saitech Dynamics.
“mBlox has a history as the global leader in business-to-consumer SMS messaging, which enables us to really understand what businesses need for mobile engagement. We have used our expertise to extend our platform, enabling better contextual targeting in order to provide brands with a mechanism for higher consumer loyalty and better application ROI,” said Steve Love, COO, mBlox.
mBlox has also unveiled a new global Partner Program to team with other mobile and marketing industry leaders to build a comprehensive ecosystem of solutions that can help enterprises, brands and solution providers to most effectively connect with their customers.