SapientNitro buys CLANMO

SapientNitro, part of Sapient, announced that it
has signed an agreement to purchase mobile agency CLANMO, based in Germany.

The acquisition strengthens SapientNitro’s capabilities
to provide clients with outstanding end-to-end mobile expertise and further
enhances its unique offering for multi-channel marketing and multi-channel
commerce in the European and, particularly, the German market. 

Together, they will help SapientNitro’s global clients
gain competitive advantage amidst the communication and transaction disruption
caused by mobile, and to mobilize their businesses by redefining how they
engage with customers.

We’ve seen great demand for immersive mobile-based
experiences in Europe,” said Christian Oversohl, managing director,
SapientNitro Europe.  Mobile is quickly becoming the communication and
shopping vehicle of choice for consumers; along with advances in smart phones,
tablet computing and touch-screen vending, it is bridging the gap between
marketing and sales.”

With the addition of CLANMO, we strengthen our mobile
bench in Europe which, alongside our deep capabilities the U.S., will
accelerate our ability to help clients meet the changing customer behaviors and
expectations triggered by mobile.  CLANMO is renowned for the high quality
and breadth and depth of its mobile services, and we’re excited to have them
aboard,” Oversohl added.

CLANMO is a full-service mobile agency that focuses on
strategy, communications, design, and technological implementation. Its
solutions range from mobile marketing and mobile brand experience, to
m-commerce and mobile social media. In the dynamic mobile market segment,
CLANMO is a leading mobile agency in Germany, with 50 employees located in

SapientNitro purchased CLANMO from MindMatics
AG, which previously operated three divisions: mobile payment (mopay), mobile
content (melonmobile), and CLANMO, an end-to-end mobile marketing services
agency.  As MindMatics decided to strategically focus on mobile payment
solutions, it has sold 100 percent of its equity stake in CLANMO to
SapientNitro, effective July 1, 2011.

“With SapientNitro, we’re thrilled to have found a
one-of-a-kind partner that’s committed to redefining the marketing and
technology space, and allows us to strategically broaden our services in the
areas of mobile marketing, mobile brand experience, and mCommerce,” said
Joachim Bader, managing director, CLANMO GmbH. Aside from the strategic fit,
we share a strong cultural identity that surely will facilitate the
integration,” added Felix Heimbrecht, managing director at CLANMO.

CLANMO will retain its current management team and

By Team
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