SHAPE Magazine partners with MapMyFITNESS for 2012 Fitness Challenge Program

SHAPE, a lifestyle magazine for women, announced the 2012
SHAPE Fitness Challenge in partnership with MapMyFITNESS, a mobile and web tool
designed to make fitness training shareable, and ASICS, a provider of
performance athletic technology.

MapMyFITNESS offers mobile and digital tools required to
set goals, track progress and share results with friends and family.

SHAPE’s Fitness Challenge, solely sponsored by ASICS,
will be integrated with in-book, online and mobile components. This
program will coincide with the start of the New Year to inspire participants to
make their resolutions count by bringing readers and fitness enthusiasts a
fun-filled eight-week initiative that will launch on beginning on
December 28th.

During the 60-day plan, SHAPE readers will be able to
commit to run, walk, or bike their way to their fitness goals through one of
MapMyFITNESS’s programs. Through innovative features, this online portal
provides more than five million fitness enthusiasts the ability to track and
store their daily exercise routes via Facebook, Twitter and other social sites.
As an added tool, SHAPE’s editors will create useful and empowering tips to
help readers meet their goals.

“We are so proud to launch the 2012 Fitness Challenge
with MapMyFITNESS. This innovative program combines the superior editorial
content that SHAPE readers know and trust with MapMyFITNESS’s robust collection
of mobile and online products. We’re also thrilled to have the backing of
ASICS, with their commitment to helping everyone achieve their fitness
goals,” said

Brian Gruseke, SHAPE‘s Vice President, Publisher and Director of Corporate

The featured challenges include: The ride challenge,
“Ride a Century,” the walk challenge, “Walk a Marathon,”
the run challenge, “Run 30 Miles in 30 Days,” and the fitness
challenge, “30 Days of Fitness.” As an incentive for participants,
they will be able to select a challenge and complete the goal that corresponds
with that challenge within 30 days to be entered into a drawing to win various

“We are thrilled to partner with SHAPE to provide
its readers with truly unique ways to get them to closer to their health and
fitness goals. At MapMyFITNESS we strive to help people lead healthier and more
active lifestyles, and we believe these challenges get us closer to that
objective,” said Robin J. Thurston, co-founder and chief product officer

By Team
[email protected]