Spice Digital to launch iPEN for telecoms in Middle East

Smartphone users in Middle East image by Ooredoo Maldives
Spice Digital will launch iPEN (intelligent post event notification), a contextual marketing platform for telecom operators, in the Middle East region.

Spice Digital has already deployed iPEN with several telecom players in India. The Indian VAS player will be targeting telecom groups including STC, Zain, MTN, Etisalat, Ooredoo, Orange and Vodafone in the Middle East.

iPEN, a VAS marketing tool, delivers personalized messages to customers by suggesting a Next Best Action to customers at the end of a call / data session. iPEN uses analytics such as user profiles, consumption trends, last actions like end of a voice call, data session, recharge history, change in balance, thresholds etc to trigger an intelligent and interactive marketing campaign delivered over multiple channels like USSD, SMS, OBD and email.

The VAS company said iPEN offers interactive and personalized communication, relevant offers, targeted campaigns with micro segmentation along with multiple language support. The mobile VAS tool also provides a rich graphical interface for marketing teams to create dynamic products and measure the campaigns with an integrated reporting engine.

Spice Digital recently launched iPEN in association with Videocon Telecom. iPEN is enabling Videocon Telecom, a regional mobile operator in India, to generate about a billion impressions for specials offers for customers and this has resulted in a significant increase in the operator’s revenue.

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