Telmap selects INRIX traffic information for mobile location companion service

Telmap, a provider of mobile location-based services, and INRIX, a
provider of traffic information and connected driving services, announced that
Telmap will use INRIX’s real-time, historical and predictive traffic
information in its mobile location companion service worldwide.

The partnership is expected to enhance the navigation experience and
increase usage by allowing Telmap users
to enjoy best in class routing through better alternative routes that take into
consideration real-time traffic and will result in reduced travel time and more
accurate estimated time of arrival (ETA).

These improvements will be driven by INRIX’s traffic analytics that accurately measure the speed of travel and estimate
travel times for routes covering both major motorways and secondary roads,
which is powered by the largest crowd-sourced traffic community in the world.
 INRIX’s traffic data coverage combined with the coverage of recently
acquired ITIS Holdings offers Telmap users unprecedented coverage in 30

“Telmap’s goal is to provide its millions of users with an
excellent and the quickest possible navigation experience. We evaluated several
traffic data providers and INRIX’s excellent aggregation and technological
capabilities, extensive coverage, and focus on traffic as their main product,
will enable us to present the best traffic available,” said Motti Kushnir,
Telmap chief marketing officer.

Telmap’s market leadership in the location-based services arena, as well
as its millions of end users, who engage with the Telmap Mobile Location
Companion on a daily basis, through Telmap’s work with mobile operators, serve
as a great platoform for INRIX to significantly enhance its reach.

“Telmap are a strategically important customer to INRIX. Our
efforts to combine the immediacy of community traffic reporting with our
existing data will result in the delivery of critical information to the driver
in a much more timely manner than available from other services,” said
Stuart Marks, senior vice president of INRIX Europe.

INRIX traffic information will be integrated into the Telmap Mobile
Location Companion by the end of the year.

By Team
[email protected]