Telecom Italia (TIM) has signed a deal with digital sports provider DAZN Group that will enable Italy’s biggest phone company to broadcast a range of sport events on its own video streaming platform TIM Vision.

The agreement follows similar moves by a number of telecoms firms hoping to retain clients by giving them a broader choice of video content.

Earlier this year TIM sealed a deal to bring Comcast unit Sky Italia’s offer onto its platform, including seven out of 10 matches of Serie A and UEFA Champions League tournament.

TIM’s fixed-line customers, who use its TIM box for streaming apps, will also gain access to DAZN, which in Italy offers three top-level Serie A football matches per week.

TIM will offer access to Sky and DAZN streaming content in a bundle package for 29.99 euros or $33.05 per month.