NeuMedia, a global mobile data services provider,
announced the addition of media industry veteran Tim Spengler, president of Initiative
North America, to its advisory board.

 

Since 2008, Spengler has been president, North America,
of Initiative, a New York-based media and digital agency and a subsidiary of
Interpublic Group. He has been with the company since 1993, holding positions
of increasing responsibility up to his previous role as chief activation
officer. Also, he has joint responsibility for MAGNAGLOBAL, a multiplatform
intelligence and strategic investment group serving Interpublic Group’s (IPG)
global clients.

 

“With the recent announcement of Peter Adderton as
interim, and soon to be permanent, CEO and phenomenal market opportunities in
all business segments, I believe NeuMedia is very well positioned for growth in
the emerging mobile data services space, and I am excited to join the company’s
advisory board,” Spengler added.

 

NeuMedia has established a mobile services
platform that reaches across more than 70 carriers in 30 countries
around the globe and delivers more than 750 million ad impressions per month,
leading the industry in mobile content distribution, advertising, billing, and
social games for prizes, which will all benefit from phenomenal growth of
mobile internet users worldwide.

 

According to Gartner, mobile
advertising alone will more than double this year to $3.3 billion and grow to
$20.6 billion worldwide by 2015.

 

“Tim is a great addition to the NeuMedia Advisory
Board,” said Peter Adderton, interim CEO of NeuMedia.

 

He understands what advertisers are not only looking for
today, but also where they plan to spend their money in the future
for social, mobile, and digital campaigns. Tim’s experience in winning
major new accounts like Miller, Coors and Merck will prove invaluable to
NeuMedia as we grow our business and add to our current portfolio of mobile
data services,” Adderton added.