TomTom and AutoNavi to market real-time traffic in China

By Telecom Lead Team: TomTom, a provider of location
and navigation solutions, and AutoNavi, a provider of digital map content
and navigation and location-based solutions in China, have entered into a joint
venture to introduce HD Traffic, a premium real-time traffic solution, to
drivers across China.


This agreement is an important step in enabling drivers
to save time and money when finding their way to destinations on the
increasingly congested Chinese roads,” said Ralf-Peter Schäfer, Head of TomTom Traffic
Product Unit.


Through the joint-venture TomTom and AutoNavi will enable
their customers in automotive, wireless and enterprise markets to deliver
solutions based on the most accurate, comprehensive and up-to-date traffic


TomTom said that TomTom HD Traffic can help reduce CO2
emissions and improve driving experiences.


The combination of TomTom HD Traffic’s superior
technology along with AutoNavi’s data acquisition capability will enable us to
deliver cutting-edge traffic services to our customers and end-users. Our
dynamic, real-time and integrated navigation and location-based products and
services continue to improve China’s navigation landscape while providing an
unmatched driving experience to our rapidly expanding user base across multiple
devices and mediums in China,” said Congwu Cheng Chief Executive Officer of


TomTom’s HD Traffic will be rolled-out as a nationwide
service, covering up to 30 important Chinese cities by the end of 2013.


HD Traffic will use industry
standards TMC and OpenLR, TomTom’s open source dynamic location
referencing technology which brings unique coverage on highways and all major
roads including city roads.


Recently, TomTom entered into a partnership with Delcan Corporation for offering
historical traffic data for the Strategic Highway Research Program 2 (SHRP


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