TomTom signs a traffic deal with Qoros Auto in China

Telecom Lead China: TomTom, in a joint venture with
AutoNavi Holdings, has inked a seven year agreement with Qoros Auto to deliver
HD traffic to Qoros Auto customers.


Securing our first OEM customer using HD Traffic in
China is an exciting win for TomTom. Working with such a strong partner in the
automotive landscape in China and Europe is an opportunity for TomTom to
further proves that HD Traffic is the best real-time traffic solution available
globally,” said Ralf-Peter Schäfer, head of TomTomTraffic
Product Unit.


In 2013 the first cars – aimed at young metropolitan
users – will hit the streets in China equipped with HD Traffic, providing
drivers with the most accurate, comprehensive and up-to-date traffic
information available.


TomTom’s HD Traffic is derived by combining information
used from multiple GPS probe data sources. The TomTom HD Traffic fusion engine
produces precise delay times and indicates the exact location of congestion on
the road network.


It is our mission to deliver a first-grade and
distinctive driving experience to all our customers. Partnering with TomTom and
AutoNavi supports that mission for we believe that HD Traffic will allow our
drivers to enjoy an efficient, stress-free driving experience,” said
Stefano Villanti, head of sales and marketing, Qoros Auto. 


TomTom’s HD Traffic uses industry standards TMC and
OpenLR, TomTom’s open source dynamic location referencing technology which
brings unique coverage on highways and all major roads including city roads.


Recently, TomTom
announced partnership with NDrive, a provider of navigation services and
software for GPS units and mobile phones, to enable TomTom to deliver maps and
enhanced content to power their innovative location-based applications. 


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