TRAFFIQ announced a partnership with Phluant, the mobile
media technology company, which will enable its users to deploy rich media
mobile creative across a broad range of mobile inventory providers.
By enabling publishers that support Phluant to list their
mobile advertising inventory within the TRAFFIQ marketplace, agencies and
direct advertisers can now access a single web-based platform to buy and deploy
rich media advertising campaigns across guaranteed display, real-time bidded
display, and mobile all within one centralized interface.
Phluant’s unique technology helps advertisers leverage
their expandable display banner ads for mobile browsers, bringing the impact of
expandable rich media and video advertising to the mobile channel.
Phluant’s true cross-platform ad format works on all
mobile devices – including BlackBerry, Apple, Android, Nokia, Windows and
more – giving advertisers complete access to the entire mobile web audience.
Sites and networks that support Phluant’s offering are easily found within the
TRAFFIQ platform by selecting
“mobile” as part of the site selection criteria.
For the past several years, the company has been building
a tool that simplifies advertisers’ lives, and having rich media mobile
delivery capabilities accessible within TRAFFIQ gives them the ability to
easily control yet another media type with one tool.
User engagement is extreme on mobile devices, and mobile
users cannot expect to be captured with standard banner creative. Phluant
brings the rich media experience to mobile devices, and we are pleased to be
able to offer our demand side customers the ability to deliver that seamlessly
through our platform,” said Nick Pahade, CEO of TRAFFIQ.
Publishers need to add a new mobile inventory channel to
their TRAFFIQ account in order to make their small-screen offerings accessible
to over 500 registered agencies and direct advertisers that buy within the
platform’s marketplace and TRAFFIQ’s attribute matching engine, a proprietary
media search algorithm, does the rest.
Mobile advertising should be as easy and accessible as
traditional display media.Platforms like TRAFFIQ are increasingly simplifying
the entire digital media process across channels, and we are delighted to solve
an important part of the puzzle for their demand side partners,” said David
Breckling, CEO, Phluant.
Publishers with available mobile inventory can add a
channel to their existing TRAFFIQ account – or create a new TRAFFIQ account and
start to market their audience right away. Registered advertisers can
immediately find all Marketplace publishers that accept Phluant tags within the
“search” tab of the platform.
By Telecomlead.com Team