U.S. Bank unveils iPhone application to Find Branches and ATMs

Telecom Lead America: U.S. Bank has introduced the Find
US+ application for iPhone, which allows on-the-go users to easily find and
access more digitally enhanced information about the closest U.S. Bank branch
or ATM.

 

U.S. Bank customers get mobile banking upgrade

 

Recently, U.S. Bank announced the launch of a new mobile
banking application that upgrades mobile banking experience for all
customers. The upgrade offers improved features and customer experience
for iPhone, Android and BlackBerry. The new app, available in app stores,
begins a series of upgrades planned for U.S. Bank mobile banking over the next
several months. 

 

The Find US+ App for iPhone may soon empower our
customers to interact with us more easily. In addition to making it easier to
find branches and locations, this application sets the stage for U.S. Bank to
leverage its development efforts for future location-based experiences,
including customized offers from our partners,” said Dominic Venturo, chief
innovation officer for U.S. Bank Payment Services.

 

The new Find US+ App, based on augmented reality, merges
the real world with a digital experience, creating a new way for customers with
iPhones to locate U.S. Bank branches and ATMs.

 

When pointed in a specific direction, the phone displays
a computer-generated graphic for each location (branch or ATM), its address and
distance based on the user’s GPS location. Each graphic is color-coded to
reflect whether the location is open, closing in an hour or closed.

 

The app recognizes when the user arrives at the
destination and asks if additional information is requested. It also provides
the best route and hours of operation.

 

The Find US+ App also offers a street view utilizing the
iPhone’s camera. The user’s screen displays all U.S. Bank branches and ATMs
within view as well as walking directions and other pertinent location
information when the camera lens is directed down the street at eye level.

 

The launch of the Find US+ App comes follows U.S. Bank’s
launch of the Instant Line Access App for iPad.

 

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