VAS provider mCarbon ties up with Tata DOCOMO to provide CRBT service support

Telecom Lead India: Mobile VAS provider mCarbon has tied up with Tata DOCOMO to provide technological support for Tata DOCOMO’s caller ring back tone (CRBT) service.

Tata Docomo Logo

By providing service management with every deployment of CRBT, mCarbon will enable Tata DOCOMO to achieve a rapid return on investment. mCarbon is live with CRBT in 4 circles Kolkata, UP East, Bihar and Rest of West Bengal.

“Since its inception mCarbon has been working with leading service providers to take cutting-edge value added services to customers across the globe. Our association with Tata DOCOMO will enable us to use our extensive experience in the CRBT space for the benefit of their customers,” said Rajesh Razdan, co-founder and director, mCarbon.

“We see our CRBT & RRBT solution supporting Tata DOCOMO with its unique features like service through multiple mediums i.e. IVR, SMS, USSD or Web or Client (Channel99) and facilitate DOCOMO to offer unique and innovative services to its subscribers. Our CRBT platform will ensure efficient delivery of music & audio content and rich, compelling information and entertainment to their subscribers,” said Brij Mohan Mahendru, co-founder & director – Technology, mCarbon Tech Innovation.

DOCOMO subscriber can access or obtain mCarbon enabled CRBT service through multiple mediums like IVR, SMS, USSD or Web or Client (Channel99). Operator can use the service as a tool to promote latest and hit songs and attract users to change its earlier ring back tone (RBT) to new one.

Corporates can also tie-up with operator to play their corporate tune on their employee’s numbers (Time based). The service will enable DOCOMO users to play RBT based on predefined dates such as Valentine’s Day and another for Republic Day.

“Operators are looking at innovative ways to deliver services and every innovation comes with a price tag. Our partnership with mCarbon has assured good returns on investment,” said Rishi Mohan Malhotra, head VAS, Tata DOCOMO.

mCarbon already has an existing relation with DOCOMO for products like Channel99, Campaign Manager, Name Tunes, Start Stop – Try IVR. Through this partnership companies’ now enter into a long-term and strategic relationship in the technology space.

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