Vdopia inks Middle East deal with IAS Media Digital


Vdopia, a provider of mobile and online video
advertising, announced it entered into a marketing agreement with IAS
Media – Digital, one of Middle East’s largest media marketing groups.


IAS Media-Digital handles a vast spectrum of high-profile
media titles across the region. The agreement will help significantly drive
market penetration for Vdopia’s online and mobile video advertising


IAS Media enjoys a favorable status with media buying
houses, advertisers and advertising agencies across the Middle East. IAS
Media – Digital, the company’s digital arm, represents 80 international portals
as well as major publishers and large networks.


It will now offer the full array of Vdopia offerings, from pre-app, in-app and mobile web video ads on smartphones to
Vdopia’s full portfolio of online video products.


Vdopia’s industry-leading ad formats and ad serving
technologies represent a significant extension of our business portfolio, which
will help us make even more meaningful connections between some of this
region’s biggest brands and their target audiences,” said Ali Asgar Mir, MD of
IAS Media.


We are excited to have IAS Media – Digital as a partner to
further expand our video solutions footprint in the burgeoning Middle East
market. Our reach as the No. 1 video ad network, coupled with IAS’s exceptional
customer relationships, make the association a great fit for marketers seeking
compelling video ad solutions,” said Debadutta Upadhyaya, vice president-India,


By TelecomLead.com Team
[email protected]