Vuclip, an independent mobile video company, has announced
the findings of mobile video trends in India in 2011.
Mobile videos relating to Vidya Balan’s The Dirty
Picture were the most watched, with over 13 lakh 24 thousand views on
mobiles.
Shahrukh Khan starrer Ra.One, with more than 8
lakh video views, emerged as the runner-up this year in terms of
most-watched Indian videos relating to the sci-fi movie, which had more than
double the mobile video views than any content relating to the much hyped Kolaveri
Di song from the upcoming Tamil movie ‘3’.
In entertainment, model Poonam Pandey emerged as
the clear leader with over 1 lakh mobile video views, much ahead of Pakistan’s
model and actress Veena Malik, who was in news over her controversial
nude picture on a magazine’s cover, securing 18,697 mobile video views.
In sports, India’s win in the ICC World Cup 2011 made it
one of the favorite themes to watch on mobiles. Three of the key videos
relating to ICC World Cup included India vs. Pakistan match, India
Australia innings highlights, and India innings sixes. Indians watched more
videos on Virender Sehwag’s 219 runs off 149 balls against West Indies,
as compared to the total mobile video views for the IPL series this
year!
Tsunami and Earthquake in Japan is
the most watched mobile video with almost 24 lakh video views.
Videos on Indian social activist and leader Anna Hazare’s
fight against corruption and demand for a strong Lokpal bill secured about
33,000 mobile views.
When we launched Starlight Cinema last month, we were
convinced that Indian mobile users love Bollywood and regional language cinema.
Findings of our year-ender trend analysis for India re-affirm our belief.
However, the astounding 24 lakh mobile video views for the tsunami in Japan
show that in today’s networked world, geographies melt away while sending
wishes to the fellow brethren in any part of the globe,” said Salman
Hussain, Vuclip‘s
Vice President, Business Development and Managing Director, India & Middle
East.
Although Hindi continues to remain the most popular
language in mobile video views in India, we’re also seeing an increasing
pick-up for other language videos as well,” Salman added.
By Telecomlead.com Team
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