Telecom Lead India: Vodafone India has entered into a strategic partnership with Vserv.mobi, a
Global Mobile Ad network.
Under the terms of partnership, Vserv.mobi will power App
Monetization of the operator. The partnership will enable App monetization for
Vodafone’s developers targeting app distribution through the VStore, Vodafone’s
own app store.
Vserv.mobi will provide Vodafone’s developers with
AppWrapper, which enables a combination of both, paid & free models running
in parallel.
“AppWrapper is a first-of-its-kind platform that
enables free and paid App monetisation models, across both smart phones and
feature phones without any coding effort. We believe that this will
reinvigorate the mobile internet ecosystem by allowing developers to accelerate
their monetisation efforts and trigger innovation,” said Jonathan Bill, SVP,
Business Development and Innovation, Vodafone India.
Vserv.mobi reckons that AppWrapper will eliminate the
dilemma of choosing only one model and maximizes App monetization with minimum
effort.
“Advertising combined with Micro transaction based
pricing models are ideal for targeting the vast majority of prepaid mobile
users in emerging markets. AppWrapper enables this in One Click, thus offering
developers tremendous flexibility in go-to-market across geographies,” said
Binay Tiwari, head of marketing, Vserv.mobi.
Vserv.mobi claims that AppWrapper is the World’s simplest
App Monetization platform that enables premium mobile advertising &
innovative pricing models on any app, without coding, in just one click.
Vserv.mobi appoints Vikas Gulati as VP for South East Asia
Recently, Vserv.mobi appointed Vikas Gulati as vice
president of business development for South East Asia. Based in Singapore,
Vikas looks after the company’s growth in this
region.
