India’s second largest telecom operator Vodafone said it will offer free Amazon Prime — worth Rs 999 – subscription to all Vodafone RED post-paid customers.

The strategy of Vodafone is to enhance mobile data revenue from its smartphone customers across India.

Amazon Prime includes Prime Video, Prime Music and unlimited free shipping on millions of items on Amazon.in.

“This collaboration further strengthens our content proposition and our commitment to offer the best to our customers. It provides access to thousands of movies, videos, TV Shows and music to customers,” Avneesh Khosla, associate director Consumer Business, Vodafone India, said.

Customers can activate the annual Amazon Prime membership through the Vodafone Play app. Customers need to download the Prime Video app on supported devices to access Prime Video and Amazon Prime Music app for music.