Vuclip has formally launched in the Philippines with
relationships with the three largest national carriers, Globe Telecom, Sun
Cellular and Smart Communications through its local partner ThumbMOB
Philippines.
With this expansion, Vuclip now brings mobile
entertainment, movies and news video to over 100 million mobile data plan users
in Southeast Asia.
Filipinos are the top Internet video viewers in the world
per capita and mobile usage is close to universal at 98.8 percent. With deals
closed between Vuclip and all the top carriers, Filipino consumers will be
empowered to choose their preferred provider based on factors other than video
availability, such as price and quality of service.
Globe is proud to be the first to introduce the Vuclip
service in the Philippines. With our flexible and competitive data packages for
Vuclip, we are confident that our subscribers will enjoy discovering a new
world of videos on their mobile phones,” said Glenn Estrella, head of Digital
Media for Globe Telecom’s Consumer Business Group.
We have already grown a highly active viewership in
India, Indonesia, Malaysia and Singapore. Launching in the Philippines is a
natural extension for us, particularly given the Filipino’s appetite for
viewing video on mobile phones,” said Nickhil Jakatdar, Co-founder and CEO of
Vuclip.
We are working with carriers to reduce the data plan
fees for consumers so that more of them can watch videos whenever they want.
With this approach, we expect to triple our business in Southeast Asia over the
next year,” Jakatdar added.
With this launch across all carriers, Vuclip hopes to
make video a mainstream mobile product with Filipinos. Next, it is looking to
partner with local content providers and advertisers to include them as part of
this ecosystem.
Even prior to this launch, we had over 350,000 monthly
users of Vuclip in the Philippines and we are really excited to accelerate the
momentum even further,” said Ashwin Puri, vice president Business Development
and managing director, Southeast Asia, of Vuclip.
In addition to representing Vuclip with the carriers,
ThumbMOB produces and manages local content for Vuclip, and works with
advertisers to create alternative, brand-sponsored digital video channels for
the Philippines.
ThumbMOB is excited to be at the forefront of an
exciting new medium – mobile video on Filipinos’ most personal device, their
mobile phones,”said Patricia Mulles, founder and CEO of ThumbMOB.
Every day Vuclip delivers more than 12 million videos to
viewers in 200+ countries, with more than 360 million videos viewed globally
every month. In Southeast Asia specifically in June, Vuclip experienced 25.3
million video views.
The top searches included: Luna Maya, Agnes Monica, and
Naruto. By way of contrast, the top three searches in the U.S. for the same
timeframe included: Justin Bieber, Britney Spears and the Japan earthquake.
Vuclip has become the largest independent mobile video
service by focusing on a browser-based solution that leverages HTML5 technology
and by securing exclusive local content in major international markets.
By Telecomlead.com Team
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