“The ability to easily manage a QR
code campaign with minimal additional work got our attention. What convinced us
that the codes can be an integral part of our marketing campaigns, however, was
our very first direct mail campaign incorporating linkblots QR
codes, in which the QR codes far exceeded our expectations when compared to
traditional methods of collecting user response metrics,” Chan added.
The direct mail campaign was sent to a
large number of households and contained a linkblots QR code, a call-in number
and a web URL. The QR code alone generated a response rate close to a typical
house list direct mail campaign when taking smartphone penetration numbers into
account.
“We were convinced our linkblots
system was a good match for the Caps and also felt it could meet their
expectations for ease of use, seamless integration into existing marketing
platforms, data capture and flexibility. We welcomed the opportunity to
validate our experience with another live campaign joining linkblots QR codes
with more traditional marketing methods,” said Brian Raines, cofounder of
Envidient.
linkblots provides a total mobile marketing
platform that incorporates point-and-click mobile web pages with QR code
campaign management.
Features include mobile video and photo
slide shows with mobile video transcoding, YouTube integration, dynamic ad
insertion, mobile coupons, built-in form generators, click-to-call and
click-to-map buttons and social integration. The technology doesn’t require a
proprietary app and works with Android, iPhone, iPad, iPod and Blackberry
platforms.
By Telecomlead.com Team
