Washington Capitals use mobile QR codes to up fan engagement


Monumental Sports & Entertainment,
promoter of three sports franchises in Washington, and the Verizon Center, a
sports and entertainment venue in Washington, started engaging hockey fans
using QR codes and smartphones during the 2011-12 season. 

“We decided some time ago that QR
codes had a place in our overall marketing strategy. Conceptually, the ability
to link print to digital is very appealing. The turning point for us came after
a compelling demonstration of the unique toolset offered by linkblots,”
said Mike Chan, director of Strategic Marketing for the Washington Capitals.

“The ability to easily manage a QR
code campaign with minimal additional work got our attention. What convinced us
that the codes can be an integral part of our marketing campaigns, however, was
our very first direct mail campaign incorporating linkblots QR
codes, in which the QR codes far exceeded our expectations when compared to
traditional methods of collecting user response metrics,” Chan added.

The direct mail campaign was sent to a
large number of households and contained a linkblots QR code, a call-in number
and a web URL. The QR code alone generated a response rate close to a typical
house list direct mail campaign when taking smartphone penetration numbers into

“We were convinced our linkblots
system was a good match for the Caps and also felt it could meet their
expectations for ease of use, seamless integration into existing marketing
platforms, data capture and flexibility. We welcomed the opportunity to
validate our experience with another live campaign joining linkblots QR codes
with more traditional marketing methods,” said Brian Raines, cofounder of

linkblots provides a total mobile marketing
platform that incorporates point-and-click mobile web pages with QR code
campaign management. 

Features include mobile video and photo
slide shows with mobile video transcoding, YouTube integration, dynamic ad
insertion, mobile coupons, built-in form generators, click-to-call and
click-to-map buttons and social integration. The technology doesn’t require a
proprietary app and works with Android, iPhone, iPad, iPod and Blackberry

By Telecomlead.com Team

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