Wynk Music, a music streaming app from Airtel, is the #1 music streaming app in India in terms of daily active users.
Adarsh Nair, chief product officer of Bharti Airtel, said: “Wynk’s deep catalogue of songs combined with a holistic understanding of our customer’s preferences allows us to build an incredible product.”
Wynk Music milestones
# Sept 2014: Launched in India; crosses 1 lakh downloads in 4 days
# Feb 2015: Crosses 5 million app downloads
# June 2015: Launches Data Save Mode
# Nov 2015: Crosses 12 million installs
# Jan 2016: Introduces MP3 Player Function- Plays Local MP3 files
# Mar 2017: Crosses 50 million installs
# Jan 2018: Crosses 75 million installs
# Dec 2018: Voted India’s most entertaining app on Playstore
# Jan 2019: Crosses 100 million installs
Airtel users get a free subscription to millions of songs in Wynk through the Thanks program.
Bollywood and International music continue to be the biggest categories on Wynk Music. Indian regional music is witnessing the fastest growth.
There has been 75 percent increase in number of users streaming regional music, Airtel said in a statement. This is primarily due to increase in smartphone adoption in Tier 2 and 3 towns and rural areas.
Wynk offers music in 14 Indian languages and regional songs now account for 26 percent of the overall 3 billion plus monthly streams on the app. Songs in Oriya, Gujarati, Assamese, Marathi, Telugu and Bhojpuri have seen 150 percent growth and are also popular outside the home states as well. Bhojpuri music is seeing strong uptake amongst urban youth in metros like Delhi.