Flytxt, a mobile marketing and advertising
technology company, announced the addition of the yuMobile to its client
portfolio.

yuMobile will deploy Flytxt’s integrated
carrier class mobile marketing software platform NEON on its network in Kenya.

The integration of Flytxt’s Solution to its
network will enable yuMobile to offer on time, contextual and relevant
promotions leading to highly personalized marketing messages and in extending
greater value to its rapidly increasing subscriber base.

“We are delighted to be associated with
yuMobile. Our solution has proved time and again to significantly reduce churn
and enhance revenue for operators. We are confident that our solution and our
product consulting experts will deliver incremental revenues for yuMobile,”
said Vinod Vasudevan, Group CEO, Flytxt. 

With yuMobile on board, Flytxt continues on its growth path and planned expansion in the African region.
Flytxt has to its credit clients like Aircel and Reliance in India and has
in-depth understanding of the telecom landscape with high competition and high
growth markets.

yuMobile achieved the fastest network rollout speed in the region, by
achieving countrywide coverage in approximately 10 months from launch.
Currently, the network has a subscriber base of over 1.4M subscribers and
offers subscribers competitive call rates.

Flytxt’s extensive experience in mobile
marketing will help operators to stay ahead in the rapidly evolving telecom
market and constantly decreasing ARPU in Africa.

“We have always endeavored to provide our
subscribers with innovative and meaningful experiences through our services.
With Flytxt solution, we will only take a step forward in that direction and we
are confident that our subscribers will be able to derive maximum benefits from
our specially crafted offers for them, which means -Right product for Right
Customer,” said Balaji Srinivasan, head of marketing of yuMobile.

By Telecomled.com Team
[email protected]