Facebook said that mobile ads represented 59 percent of its ad revenue in the first quarter, up from 30 percent in the year-ago period. Facebook’s overall revenue grew 72 percent to $2.5 billion in the first quarter.
The world’s No.1 internet social network said its total number of monthly active users reached 1.28 billion as of March 31, with 1.01 billion of those users accessing its service on mobile devices such as smartphones and tablets.
The company said it earned $642 million in net income, or 25 cents a share, in the first quarter, versus $219 million, or 9 cents a share in the year ago period.
Meanwhile, WhatsApp announced that it has over 500 million active users. These users share 700 million photos and 100 million videos daily.
WhatsApp CEO Jan Koum said that of these 500 million users, around 48 million are based in India. In Brazil, the service has 45 million users.