At Mobile World Congress, Facebook CEO Mark Zuckerberg created hype around content providers partnering with operators to drive mobile broadband usage, and many operators are already offering Facebook packages and similar bundles as a way to differentiate and grow subscriber spending
As operators develop network functions virtualization (NFV) strategies, policy is emerging as a clear target for virtualization and is likely to play a key role in software-defined networking (SDN) as well, Infonetics Research said.
“The explosive growth we’ve seen in the policy management market over the last few years has slowed to an extent in the more developed markets, where many of the major operators have made their vendor selections, often in conjunction with their LTE deployments, and ongoing spending is related to license expansions and additional use cases,” said Shira Levine, directing analyst for service enablement and subscriber intelligence at Infonetics Research.
However, momentum continues in emerging markets in regions such as Asia, Africa, and Eastern Europe, where the competitive environment is often intense and growing smartphone adoption is driving mobile broadband consumption.
Infonetics Research’s 2014 Policy Management Software market share and forecasts report tracks policy management software deployed in wireless (3G/4G broadband) and fixed-line broadband and cable broadband networks.
